Creative Entrepreneurship Education

A Bird In Hand -The dilemma of Customer Centrism

Marketing executives know just how challenging it can be to acquire new customers. It does not mean, however, that maitaining existing clients is any easier. As the COVID pandemic has...

How technology can accelerate financial access to start-ups and SMEs 

Across Africa, financial institutions find it difficult to lend to small businesses. Start-ups and SMEs are regarded as high-risk portfolios owing to their unstable sources of income and low collateral...

Digitalisation that works for small businesses

At our recently concluded Sustainable SMEs Focused Dialogue, one of the speakers urged participating business owners, managers and those who intend to start businesses to make informed decisions before adopting...

Three proven ways to test your business idea 

There is empirical evidence all over the continent of failed starts ups. So many ideas that would have probably turned into multinationals, have failed to stand the test of time...

Key Factors That Help Start-Ups To Succeed

Successful businesses are built by the sweat, and sometimes blood, of the founders, as well as a wide range of other critical factors without which the venture will only become...

Effective Business Planning for 2021 – Consider this 3-Item Checklist

We are into the early days of 2021. Individuals and companies are laying strategies to recover from the devastating effects of COVID-19 and possibly return to profitability. Although there seem...