Many small businesses are looking into 2022 with a lot of optimism. And they are right. It is only hope, backed by good strategies that have helped many entrepreneurs to survive the turbulent past two years of COVID-19 and its vast impact on staff health, supply chains, employment, and business revenues.

Even though COVID-19 and the new omicron virus continue to threaten the world, people are also learning to move on with their lives through resilience. As millions take the jab against the virus, and many governments across the world remove or decline to reimpose COVID-19 restrictions which halted many business activities, the full reopening of the global economy is good news for SMEs.

2022 should be a year for businesses, particularly start-ups and small businesses, to try and recover time and revenue lost in the past two years of COVID-related economic meltdown.

However, to do so will not be a walk in the park. It will require very effective and creative positioning and presentation of your services or products in the market to make them uniquely attractive to customers.

Unlike the billboards and Television days, lock downs have increased the rate of social media use. More and more businesses are interacting with their customers online than before.

Basically, social media has helped so many small businesses to have a market share in this very competitive business world. Platforms such as Facebook, Tiktok, Instagram and Twitter among others, are helping small businesses to become more visible, attractive, and connected to customers, thereby increasing revenue.

Entrepreneurs who have succeeded in this area have been able to achieve such a feat by being more creative and professional in their digital presentation and positioning.

One of the best strategies they have deployed has been how to leverage the power of social media influencers.

Influencer marketing has become more popular than ever, and it continues to grow as more and more businesses utilize influencers to promote their products and services.

For example, in 2019, the volume of sponsored content on Instagram increased from 3.7 million to almost 5 million.

Social media or digital influencers are people who sway others to their line of thinking because of their massive following and likes on digital platforms. They have a huge following who believe in them and accept their endorsements. Basically, they are people who have a niche in a given group.

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In 2022 and beyond, your business will need influencers — a local celebrity, industry expert or simply someone who has respect in a given community.

According to a new study by visual objects, one-quarter of small businesses use influencers to support their social media marketing efforts. This is because start-ups and small businesses benefit from micro-influencers by way of increased brand awareness and building trust with potential customers. And these are people with smaller, more-engaged followings whose fees are affordable for nearly any-size budget.

But before you decide on which influencers to use in your business marketing, you must settle the following : – what is your business niche, your brand strategy, mission and values, your target customers and an influencer’s reputation and credibility among your defined market segments.

In the world of advertising, according to this study, 96 per cent of people do not trust advertising. Consumers trust their peers.

That is why we recommend that if you want to increase your brand awareness, and build trust with your customers in 2022, then you should consider the use of influencers as part of your marketing strategy.

The benefits are massive.

We wish you a better and more fulfilling year in 2022.

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